Press Release

Dunnville, Ontario – July 16, 2015

BJ Take Inc. is proud to announce the launch of its redesigned website found at bjtake.com.<b>

Promising enhanced searchability with keyword, product nomenclature and lighting market niches, the site dynamically posts and retrieves information instantly. Doug Wilson, Vice President at BJ Take, said that “when we first started looking at our site, we knew we wanted to offer the visitor an easier and more productive experience while still promoting our products”.

With the new site launched, Suzanne Kerst, Vice President of Operations for Turtleback Canada (turtlebackcanada.ca) explains that “we wanted to bring BJ Take Inc. to the foreground of the Canadian lighting industry through strong SEO practices and quality information. Our research determined that most users of lighting manufacturer websites were frustrated trying to find the product quickly and easily”. As a result of months of development bjtake.com offers users two clicks of separation, meaning they can find any product or piece of information on the site in just two clicks. Offering an intuitive navigation system employing navigation bars, top level menus, search fields and side bar navigation, the products are quickly found and the new design of the spec sheets make it extremely easy to utilize in quotations, and tender submissions.

Some of the new services offered through the website are newsletter registration, industry links and a powerful analytic system that helps drive future site development and targeted information.

Another enhancement to the site is that BJ Take now has over 50 product specification sheets  available and many more being designed for near future release.

“We are proud of the site,” Wilson explains, “and feel that our new look and user interface brings our visitor experience to a whole new level”.

About BJ Take Inc.

Located in Dunnville, ON, BJ Take is a leading manufacturer of fluorescent and LED lighting products designed with energy efficiency in mind. The company has designed and manufactured over 150 various linear fixtures and retrofit kits which are designed to be application specific including high and low bay, industrial, commercial and architectural fixtures.

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